Reviving Nigeria Tourism: A Call to Action

Nigeria’s Untapped Goldmine Nigeria has breathtaking landscapes, a rich history, and diverse cultures. From the rolling green hills of Obudu to the mystical Erin-Ijesha Waterfalls, we have everything needed to attract millions of tourists. Yet, Nigeria did not really attract visitors until recent years. While other African nations like Ghana, Rwanda, and Kenya have successfully built thriving tourism industries, Nigeria’s tourism sector continues to struggle due to poor infrastructure, security concerns, and lack of proper promotion. The question is: What can we do to fix this?

The Problems Holding Us Back

1. Nigeria’s Global Image Problem

Nigeria is often portrayed negatively in international media. Fraud, corruption, and insecurity overshadow the country’s beauty and cultural richness. Until we rebrand our image, tourists will hesitate to visit.

2. Lack of Tourism Infrastructure

Many of Nigeria’s most beautiful places are difficult to access. Roads leading to destinations like Mambilla Plateau and Erin Ijesha Waterfalls are in bad condition. Without proper infrastructure, tourists will choose destinations with better facilities.

3. Insecurity and Safety Concerns

From kidnappings to clashes between communities, safety is a major issue. Even Nigerians feel unsafe traveling within their own country. No tourist will risk their life for a vacation.

4. Poor Customer Service in the Tourism Sector

Tourists expect friendly tour guides, welcoming hotels, and helpful locals. Many Nigerian hospitality businesses lack proper training, which affects the overall experience for visitors.

How to Fix Nigeria’s Tourism Industry

1. Rebrand Nigeria’s Image

Launch a global "Discover Naija" campaign showcasing Nigeria’s beauty.
Work with Nigeria and international travel influencers to change Nigeria’s narrative.
Promote success stories of foreigners who have had great experiences in Nigeria.

2. Develop Infrastructure for Tourism

Improve road networks leading to major tourist sites.
Partner with private investors to develop eco-friendly resorts, transport systems, and adventure parks.
Establish tourism zones where safety and quality service are guaranteed.

3. Prioritize Security in Tourist Areas

Deploy tourism police to key destinations for safety.
Work with local communities to ensure tourists feel protected.
Create emergency response units specifically for tourist hotspots.

4. Train and Certify Hospitality Workers

Develop tourism schools to train tour guides, hotel staff, and travel agencies.
Set up a customer service rating system for tourism businesses.
Encourage Nigerians to embrace hospitality and treat visitors with respect.

What Can Nigerians Do to Help?

Tourism isn’t just about foreigners—it starts with us. Here’s how we can all contribute: Explore Nigeria First – Let’s visit and promote our own country. Showcase Nigeria Online – Share beautiful pictures and stories on social media. Support Local Tourism Businesses – Book Nigerian hotels, and hire Nigerian guides. Be Friendly to Visitors – A warm welcome makes all the difference. Nigeria has everything it takes to become a top tourist destination in Africa. But to achieve this, we must act fast. The government, private sector, and everyday Nigerians all have a role to play. We can continue complaining about the state of our tourism industry, or we can start building a Nigeria that welcomes the world. The choice is ours.